Private label programs

Your name on the sock. Our 15 years inside it.

We develop and manufacture socks under your brand for footwear companies, retailers and sporting brands. Audited factories, certified yarns, retail-ready packaging. Your label only, never ours.

15 years making socks3 audited factoriesYour label onlyWinner · 2026 APPA Awards

Who it's for

Built for brands that sell socks, not give them away.

Corporate merch is a one-off run. Private label is a range you sell, reorder and grow. It needs a different kind of partner.

FOOTWEAR BRANDSSocks designed around your shoeA matched sock for every launch, sold at the till or in the box.
RETAILERSAn own-brand sock rangeCore styles and seasonal colourways under your house brand, with better margin than branded stock.
SPORT & GOLF BRANDSPerformance socks for your rangeGolf, running, cycling and training socks that hold up to the people who wear your gear.
RESELLERSAlready a Solos™ distributor?Your clients' private label jobs run through the portal you already use.Log in to the portal →
We can't name most of the brands we make for. That's the point.

For 15 years our team has made socks for some of the biggest retailers and brands under their own labels. Your program stays confidential, and we'll sign your NDA before you share a thing.

What you get

One team, from first sketch to your warehouse.

No middlemen between your buyer and the knitting machine. You deal with the people who develop, make and ship your socks.

01

Develop

We design to your brand, then make it knittable.

Send us your brand guidelines, a tech pack or just a reference sock. Our design team builds the range on real knit templates, matches your colours to Pantone and flags anything that won't knit cleanly before it costs you a sample.

Knitted in, not printed onUp to 7 knit-in colours per design, built into the structure of the sock.
Your specs, or oursHeights, cushioning, yarns and fit to your spec, or we'll recommend a construction.
Samples before bulkPhysical samples to sign off before a single bulk pair is knitted.
Solos socks in development
02

Make

Three audited factories. Seen with our own eyes.

Your socks are made by our partners in China, Türkiye and Indonesia. We visit and inspect every one with our own team, and they're independently audited through Sedex and amfori.

Fair wages. Safe conditions. Zero child or forced labour.

OEKO-TEX® 100GRS recycledGOTS organicRWS merinoBamboo
How we make them
Solos partner factory floor
Independently auditedSedex · amfori
03

Pack & deliver

Retail-ready, straight to your shelves.

Socks arrive ready to sell, in your packaging and under your label. Every run is quality-checked before it leaves the factory.

Your packagingHeader cards, swing tags, sleeves and labels, designed and printed to your brand.
Ready for your warehouseYour barcodes, care labels and carton marks applied to your spec.
Delivered worldwideInto Australia, New Zealand, the UK, Europe, the US, Canada and Asia.
Quality control on finished socks

For footwear brands

The sock is half the fit.

A great shoe with the wrong sock slips, rubs and runs hot. We build socks to work with the footwear they're sold beside.

HeightMatched to the collarNo-show, ankle, quarter and crew, cut to sit right in your silhouette.
CushioningPadding where it countsHeel, toe and forefoot zones tuned to the activity the shoe is built for.
GripLess slip inside the shoeAsk us about NeuWave™, our award-winning knit that grips the inside of the shoe.
ClimateBuilt for the conditionsBamboo and ventilation panels for heat, merino for cold and long days on foot.
Inside NeuWave™

How a program runs

Six steps. One point of contact.

Timings depend on the range and volumes. Bulk production usually runs around 21 days once samples are approved.

Brief & callTell us the range, volumes, markets and launch date, then we talk it through and quote your program. NDA first if you need one.
DevelopmentDesigns on real knit templates, colours matched to Pantone, specs agreed.
SamplesPhysical samples to wear-test and sign off. Revise until they're right.
Bulk productionMade in the factory best suited to your yarn, volume and market.
QC & packingEvery run checked, then packed in your retail packaging.
Delivery & reordersShipped to your warehouse or stores, with repeat runs planned around your sell-through.
15 yearsmaking socks for brands and retailers
3audited factories in China, Türkiye and Indonesia
WinnerProduction Innovation, 2026 APPA Awards

APPA · PPAI · PSI member

Questions

What buyers usually ask first.

Will Solos™ branding appear anywhere on our socks?

No. Private label means your brand only: on the sock, the packaging and the labels. We don't add our name anywhere.

How is pricing worked out?

Private label pricing isn't listed. Every program is quoted on its own, based on construction, yarn, packaging, volumes and markets, after we've talked your range through with you. Send the brief and we'll set up a call.

What are the minimums?

They're set per program, based on the construction, yarn and number of colourways. Tell us your expected volumes in the brief and we'll come back with options.

Can you match a sock we already sell?

Yes. Send us a reference pair or your tech pack and we'll develop a match, or suggest improvements to fit, yarn or durability.

How long until we have stock?

Development and sampling come first and depend on the range. Once samples are approved, bulk production usually runs around 21 days, plus shipping to your market.

Are our designs kept confidential?

Always. We're happy to sign your NDA before you send anything, and your designs are never shown or sold to anyone else.

We're a reseller with a retail client. Can we use this?

Yes. Log in to the Solos™ distributor portal or send the brief below and mark yourself as a reseller. Your client stays yours.

Start a program

Tell us what you're building.

Two minutes is all it takes. A senior member of our team replies personally to set up a call. Pricing is built around your program and quoted directly, never off a list.

  • Confidential from the first message
  • Pricing quoted per program, discussed directly
  • Development and samples before any bulk commitment
  • One point of contact from brief to delivery

Prefer email? custom@solossocks.com

We only use your details to reply to this brief.