IF you were watching The Open Championship closely this July, you might have spotted something unexpected walking the fairways of Royal Birkdale—a pair of Solos™ walking every hole, right beside one of the stories of the week.
Nick Pugh, one of the most recognisable caddies in world golf and the trusted man on the bag of Australian Lucas Herbert, wore Solos™ every day of the championship. And what a week to be on that bag. On Friday, Herbert produced one of the great rounds in the history of the game: a 62, tying the lowest round ever recorded at a major championship, including a front nine of just 28 shots. It handed him the outright 36-hole lead and carried him to a tie for sixth—the best major finish of his career.
For four days, through 72 holes of the toughest test in golf, Pugh and his Solos™ never missed a step. It's exactly what the brand's 72-Hole Performance Guarantee was built for: 100% Australian Merino wool fused with a proprietary compression architecture, powered by the world-first NeuWave™ Knit-Weave Innovation, delivering natural temperature regulation and stability from the first tee shot to the last putt.
But as always with Solos™, the story runs deeper than performance. Every pair carries the hidden message "You're Not Alone" inside the sock—the heartbeat of the brand's Mental Health Initiative. Watching a caddie and player check in with each other across four hours on the fairway is precisely the connection Solos™ was created to spark. At golf's oldest championship, that message walked every hole.
Off the course, the momentum continues. Solos™ has officially partnered with Champion Sports as its Official Retail Distributor across Australia and New Zealand. Champion Sports manages some of the most respected brands in golf—a natural home for a brand built on premium quality and innovation—bringing the golf sock with a purpose to pro shops and retailers on both sides of the Tasman.
"Solos™ has come a long way in a short time and this partnership marks our next phase of growth into golf and retail locations across Australia and New Zealand—we couldn't ask for a better team to do it with," says Co-Founder Oliver Faulkner.
For wholesale enquiries please contact your local Champion Sports Rep or Solos™ directly via proshop@solossocks.com
